Spend less time running the office. More time on the job.
VERA answers after-hours leads, dispatches service calls, follows up on quotes, renews maintenance plans, and collects payment - while you stay in complete control by approving every action.
No credit card required · You approve every action · Works with your existing software
- Built for plumbers
- Never acts without approval
- Works with your existing software
Missed call 11:42 PM · burst pipe
Today's priorities
Powering plumbing companies from first call to full fleet
Your business runs on approval.
Three simple steps. Nothing happens automatically.
VERA watches your business
It stays on top of your calls, service jobs, dispatch board, invoices, and reviews across the software you already use.
VERA prepares the work
Text-backs, quote follow-ups, reminders, plan renewals, and scheduling - written and ready before your first call of the day.
You approve
See exactly what VERA plans to send, book, or charge. Approve, edit, or decline - VERA executes only what you approve.
Stop wearing every hat.
You didn't become a plumber to spend your nights on the phone and the paperwork. VERA takes the office work off your plate.
Missed-call follow-up
Every after-hours call that goes to voicemail is a job someone else lands. VERA drafts an instant text back so the lead doesn't move on.
Dispatch & scheduling
VERA spots double-bookings and on-call conflicts before they turn a burst-pipe emergency into an angry review.
Quote follow-up
Repipes and water heaters don't sell themselves. VERA tracks every open quote and drafts the nudge at the right time.
Invoices
Know exactly who hasn't paid and send friendly reminders in seconds - instead of chasing checks next weekend.
Maintenance plans
Never let a service agreement lapse. VERA flags renewals coming due and drafts the reminder to rebook.
Reviews & daily briefing
Start every morning knowing what needs you, and capture a review after each call - without lifting a finger.
Everything a great office manager does - on your approval.
VERA proposes the work; you decide what happens. Here's what that means for your plumbing company.
Never miss another lead
When a call goes unanswered - especially after hours - VERA drafts an instant text back and offers a slot, so the job doesn't go to the next plumber.
Fill the dispatch board
VERA books and confirms service calls around your crew's day and flags conflicts before they cost you a callback.
Turn quotes into jobs
From water heaters to full repipes, VERA tracks every open quote and proposes the follow-up so estimates don't go cold.
Grow recurring revenue
VERA watches maintenance plans and memberships, flags renewals, and drafts the reminder to rebook the visit.
Get paid on the spot and after
VERA flags overdue invoices, drafts the reminder, and attaches a pay-online link so money doesn't sit uncollected.
Build your reputation automatically
After each call, VERA drafts a review request and a reply to the ones that come in - you just approve.
Tell VERA what you need, in your own words.
The kind of thing plumbers ask for every day. VERA drafts it and waits for your approval.
Quote a 50-gallon water heater swap.
VERA prices the unit, permit, haul-away, and labor from your price book, adds the financing line, and holds the quote until you approve it.
Somebody called at midnight about a burst pipe.
A text back offering your first-available slot and the after-hours rate, drafted and waiting for your tap before it sends.
Who's due to renew their maintenance plan?
Every membership expiring this month, each with a renewal reminder and a booking link drafted and held for approval.
Ask yesterday's customers for a review.
A short review request per completed service call, matched to the tech who ran it and queued for your okay.
A day with VERA.
You stay in command; VERA does the office work.
- 6:30 AMYour briefing is ready
VERA prepares your daily briefing - overnight calls, today's jobs, and what needs approval - before you're in the truck.
- 7:00 AMApprove the morning batch
One review, everything queued for the day.
- ✓Approve after-hours text-backs
- ✓Approve quote follow-ups
- ✓Approve invoice reminders
- ✓Approve today's dispatch
- Throughout the dayVERA keeps things moving
While you're under a sink, VERA works the office.
- ✓Answers new leads with a text back
- ✓Books and confirms service calls
- ✓Tracks every open quote
- ✓Requests reviews after each call
- ✓Renews maintenance plans
- 6:00 PMGo home
No catching up on office work tonight - it's already handled.
The paperwork, already written.
Every document plumbers send, set up with your business details, pricing, and branding.
Service Call Quote
Flat-rate repair pricing pulled straight from your own price book.
Water Heater Replacement Quote
Unit, permit, haul-away, and labor priced with financing terms attached.
Repipe Proposal
Scope, phasing, and price in a document the homeowner signs on their phone.
Service Invoice
Parts, labor, and trip charge itemized with a pay-online link on every copy.
Maintenance Plan Agreement
Annual drain and water-heater service terms with the renewal date tracked.
Backflow Test Report
Test results written up for the customer and the water authority.
What plumbers get back.
The hours VERA takes off your week, and where they come from.
of office work off your week
Typical owner-operator estimate
to answer an after-hours call
Illustrative: the reply is drafted the moment the call is missed
more quotes turned into booked calls
Illustrative figure when every quote gets a timely follow-up
count of plans due to renew
Read from your real service agreements
Illustrative outcomes based on the desk work VERA takes on. Your results depend on your business.
Built for how plumbers actually work.
“Running a plumbing company means you're the dispatcher, the estimator, and the collections department all at once. VERA takes the office work off my plate - texting back after-hours calls, following up on quotes, reminding people about invoices, and chasing plan renewals. I stay in control by approving everything, but I'm not stuck at the kitchen table every night.”
“We used to lose the midnight burst-pipe calls to whoever answered first. Now VERA drafts a text back the second one comes in and I approve it from bed. We book jobs we used to miss completely.”
“Water-heater quotes would sit for a week and go cold. VERA follows up on every one and tells me exactly which ones to push. I closed more replacements this quarter than I have in years.”
“The maintenance plan renewals alone are worth it. VERA flags every membership coming due and drafts the reminder to rebook - I just tap approve and the recurring revenue keeps coming.”
“Between service calls I could never keep up with reviews or invoices. VERA drafts the review request after every job and the payment reminder for anyone who's late. My phone rings more and I get paid faster.”
“I was about to hire a dispatcher. Instead VERA handles the scheduling and the follow-ups, and I approve everything from my phone. Saved me a salary and my evenings.”
Illustrative examples of how plumbers use VERA. Verified customer stories coming soon.
Built to keep you in the loop.
Actions you approve
Every external action, gated by you
To first workflow
Connect, assign, approve, done
Integrations
Sign-in connectors, no keys
Actions logged
Append-only, exportable audit trail
Silent actions
VERA never acts without a record
Faster busywork
Recurring ops, off your plate
Most popular with plumbers.
Connect your dispatch, invoicing, and booking tools so VERA works from your real calls, quotes, and service jobs.
Sign in once, no API keys. VERA reads only what you approve. Logos indicate available integrations, not partnerships.
Plans that grow with your fleet.
Every plan starts with a free trial. Below are VERA's standard plans - pick the one that fits your business.
Starter
For solo business owners testing VERA
Billed monthly · cancel anytime
Draft and approve everyday work in one place.
Start 7-day trialIncludes trial credits to explore VERA. Upgrade anytime to unlock your plan’s full credits and features.
Best for getting one business's everyday work drafted, approved, and out the door.
- Seats included
- 1
- Connected integrations
- 5 accounts
- Monthly AI credits
- 1,000 / mo
- Automation
- Manual approval
- 1 brand / workspace
- 25 scheduled tasks / month
- Social, email & reply drafting
- Basic research + proposal drafts
- 30-day task history
- Standard support
Growth
For active small businesses
Billed monthly · cancel anytime
Run recurring campaigns and lead workflows on autopilot, with approval.
Start 7-day trialIncludes trial credits to explore VERA. Upgrade anytime to unlock your plan’s full credits and features.
Best for businesses running weekly campaigns and lead workflows.
- Seats included
- 1
- Connected integrations
- 15 accounts
- Monthly AI credits
- 2,500 / mo
- Automation
- Auto-pilot + guardrails
- 3 brands / workspaces
- 150 scheduled / automated tasks / month
- Content calendar + scheduling
- Recurring workflows & auto-pilot rules
- Advanced approval workflow
- 6-month task history
- Priority support
Pro
For power users, agencies & multi-brand teams
Billed monthly · cancel anytime
Manage many brands and a team with roles and permissions.
Start 7-day trialIncludes trial credits to explore VERA. Upgrade anytime to unlock your plan’s full credits and features.
Best for agencies and teams running many brands with roles and approvals.
- Seats included
- 5 included
- Connected integrations
- 50 accounts
- Monthly AI credits
- 10,000 / mo
- Automation
- Advanced + roles
- 10 brands / workspaces
- 1,500 scheduled / automated tasks / month
- Client workspaces + white-label exports
- Reusable workflow templates
- Approval roles & team permissions
- 12-month task history
- Priority support
Start with trial credits for 7 days. Upgrade anytime to unlock your selected plan’s full monthly credits, automations, integrations, and team features. No commitment during your trial. How credits work
What credits get you
Real per-action costs from the product.
- Draft a post, email, or reply3 credits
- Create a full content calendar25 credits
- Research your competitors25 credits
- Analyze business data or a report20–50 credits
- Run an approved automation5–25 credits
- Heavy agent task (web + tools)50–150 credits
Your plan’s monthly credits work across all of these, mix and match drafts, research, and automations however you like.
How credits work
- What uses credits?
- AI work: drafting content, research, analysis, and running approved automations. Simple chats cost the least; heavy agent tasks cost more.
- Do unused credits roll over?
- Your monthly plan allowance resets each billing cycle. Credit packs you buy separately roll over and don't expire.
- Can I buy more credits?
- Yes, add credit packs anytime (from $10 for 500 credits), or turn on auto top-up so work never stalls.
- What are the plan limits?
- Each plan includes a set number of seats, connected integrations, and scheduled tasks (see each card). Approval and automation capabilities also step up by plan.
- What does that look like in practice?
- Using the per-action costs above, Growth's 2,500 monthly credits cover roughly 800 drafted posts, or 100 competitor research runs, or 100 full content calendars a month, mix and match however you work.
- What do I get during the 7-day trial?
- A limited pool of trial credits to explore VERA, enough to evaluate it, not the full paid allowance. Upgrade anytime and your selected plan's full monthly credits and features unlock immediately.
- What happens when I run out of credits?
- The next AI action pauses before it runs (nothing is half-charged) and VERA prompts you to buy a credit pack or upgrade your plan. Work already completed is unaffected, and your monthly credits refill at the start of the next billing cycle. Turn on auto top-up and VERA adds a pack automatically so nothing stalls.
Your data stays under your control.
Encrypted in transit
All traffic served over HTTPS/TLS.
Secrets encrypted at rest
Connector tokens & API keys encrypted at rest.
No selling, no profiling
Your data is used only to do the work you ask.
Export & delete anytime
Disconnect a tool to revoke access instantly.
Frequently asked questions.
01Will VERA contact my customers without permission?
No. VERA never sends a text, books a call, or charges a card on its own. It drafts everything and waits - you approve, edit, or decline every action.
02Does it work with Housecall Pro?
Yes. VERA connects to Housecall Pro, QuickBooks, Google Calendar, Google Business Profile, Stripe, and the other tools plumbing companies already run on. You connect by signing in - no API keys.
03Can VERA handle after-hours and missed calls?
Yes. When a call goes unanswered, VERA drafts an instant text back and offers your first-available slot, then flags true emergencies for your on-call tech. Nothing sends until you approve it.
04Can it follow up on quotes for water heaters and repipes?
That's one of the first things plumbers turn on. VERA tracks every open quote and proposes the follow-up text or email at the right time, so estimates turn into booked jobs.
05Can VERA manage maintenance plans and memberships?
Yes. VERA watches your service agreements, flags renewals coming due, and drafts the reminder to rebook the visit - keeping your recurring revenue on track.
06Can it remind customers about unpaid invoices?
Yes. VERA watches your invoices, flags what's overdue, and drafts a friendly reminder with a pay-online link. Nothing sends until you approve it.
07Can I review everything before it happens?
Always. VERA is approval-first by design: propose → approve → execute. Nothing external happens without your say-so, and every action is logged.
Stop spending every evening catching up on office work.
See how VERA saves your plumbing company hours every week - while you approve every move.
- No credit card required
- You approve every action
- Cancel anytime
Not quite your business?
VERA is set up differently for every trade. Pick the one that fits yours.
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